VIDEO: the importance of both focus and unfocus

By Laura Bergells on

In my workshop for content writers, I talk about the importance of being both focused and unfocused.

We need to be focused to be productive. And that’s why we do things like set deadlines and write outlines. So that we can be productive and stay focused.

But I also talk about the importance of being unfocused, so that we can be creative. And one of the ways that I like to stay unfocused while I’m writing is to go out and take a walk.

So I do try to balance the being focused and being unfocused. Focused for productivity, and unfocused for creativity.

How do you strike that balance between focused and unfocused and productive and creative throughout your writing day?

Let me know your techniques. Pop me a line at YouTube or Twitter