OK Google. Cortana. Siri. Alexa.
We’re all using voice and audio interfaces right now.
If you’re interested in voice search optimization and writing content for your brand’s voice — go ahead. Do a search for some how-to articles on writing for voice and voice optimization.
After you’ve completed your search…I have three questions for you:
- Did you use your fingers or voice to complete your search?
- Did you try both?
- If you did both, did you use different words for each type of search?
What differences did you notice? And even with the differences in the words you used — did your voice search yield different results from your finger-based search?
If you’ve read a few articles, you’ll note that almost all of them told you this piece of advice:
“Write more conversationally.”
Using your own voice to write more conversational content is a great idea. But also listen carefully to how your own audience talks.
In particular: what words and phrases do your best customers use when they use their voices? Do they talk differently to their phones than they do to their friends and colleagues? (Hint: they usually do.)
To make a stronger emotional connection, honor the word choices and syntax of your best customers. Listen to the way they talk to people they like: but also listen to the way they talk to their phones or devices.
Note the differences. When you reflect the word choices of your audience, you can subtly make a stronger brand and emotional connection if you mirror the way they talk to their friends, not their devices.