Color choices on your slides are important. People react to color on both a physical and emotional level. Often, we see color on PowerPoint slides that don’t seem to have a purpose. Or worse, the color undermines the emotional intent of the message. Sometimes, setting constraints or following basic rules on colors can help you …

Let’s explore 5 common crisis communication response mistakes… and what to do instead. I’ve seen all five of these mistakes play out in the media recently. How about you? 1. Don’t ignore warning signs: conduct routine threat assessments. 2. Don’t cover up: take responsibility. 3. Don’t speculate: verify and confirm facts. 4. Don’t say “No …

Are you creating or nurturing a culture of storytelling at your organization? In my storyfinding workshop, we talk about 4 areas to begin a story hunt: 1️⃣ Online reviews. Start mining online reviews. People will sometimes describe an experience they had with your company. How can you follow up to create a story? 2️⃣ Complaints …

Let’s UNMASK four near enemies. A near enemy is a WICKED emotion that comes disguised as a NOBLE emotion. Near enemies can be more dangerous than far enemies. That’s because far enemies are easy to spot. For example, hate is the far enemy of love. Or sadness can be a far enemy of joy. Since …

“Zhoosh”. It’s a word that’s fun to say, but hard to spell. It has its roots in Polari, the slang language of low creative and underground subcultures. And yet, I used the word “zhoosh” in a client work email last month. Was I being professional? In the context I used it, it was a low …

In an attempt to make live presentations more accessible, I first used Closed Captioning in Google Slides for a presentation I gave around a year ago. Closed Captioning in Google Slides is easy to use and does a terrific job. All you need is Google Slides, Google Chrome, a live internet connection, and a microphone. …

Do you do “walk & talk” meetings at your organization? One of my favorite times for a “walk & talk” is when I’m presenting research findings. If it all possible — due to the weather and other constraints — I want to get my clients out of the office and into nature. My reasoning? Clients …

How do you get a QR code of your LinkedIn profile? You can do it directly from within LinkedIn! I often put a QR code that leads to my LinkedIn profile on or near the last slide of my presentation. I sometimes will put one in a video. With a QR code that leads to …

Here’s a question about presentations and videos I started to get a lot last month. I’ll paraphrase it: Hey Laura. How do you do those square, short, silent little videos that you share on LinkedIn and Twitter? The answer is: really easily! I use a tool called Canva. As a stand & deliver trainer, I …

You go to give a whiteboard presentation. You pick up a marker. But it’s dead. 💀 Happens all the time. You then go through 5 stages of grief. 1. Denial: It’s not really dead. 2 . Bargaining: Shake it really hard, try to write with it. 3. Sadness: Pick up another. 4. Anger: Argh! This …