VIDEO: the importance of both focus and unfocus

By Laura Bergells on

In my workshop for content writers, I talk about the importance of being both focused and unfocused. We need to be focused to be productive. And that’s why we do things like set deadlines and write outlines. So that we can be productive and stay focused. But I also talk about the importance of being …

voice search optimization

Write the way your best customers talk to their friends.

By Laura Bergells on

OK Google. Cortana. Siri. Alexa. We’re all using voice and audio interfaces right now.  If you’re interested in voice search optimization and writing content for your brand’s voice — go ahead. Do a search for some how-to articles on writing for voice and voice optimization. After you’ve completed your search…I have three questions for you: …

Google Voice Typing

Don’t let cold hands stop you from writing: try Voice Typing

By Laura Bergells on

Sometimes, voice typing can come in handy for really unexpected reasons! It’s October 1, and it’s freezing. My poor fingers are now cramped from typing in a cold room all morning. Google Voice Typing to the rescue! I’ll open up Google Docs, activate voice typing, and talk through a first draft.  Google Voice Typing within …

Show and Tell v. Public Speaking

Hey, you used to ❤ Show & Tell. What happened?

By Laura Bergells on

Hey remember third grade? You got up and you did show-and-tell and  you loved it. ❤ You didn’t feel nervous or anxious. So what changed? What made you thrilled about public speaking when you were eight… and anxious about it as an adult? Three things: One: you’re more inhibited as an adult. You now know you stand the risk …

power poses debunked

Power posing debunked: the truth about power poses

By Laura Bergells on

Some people feel scared or nervous before they deliver a speech. To gain confidence, they might go somewhere private right before they speak and strike what’s called a power pose. This is a broad, expansive gesture like putting your arms over your head and looking up. It’s a classic pose of someone who just won! …

look up body language

My one (really obvious) tip that can make you amazing at reading body language…

By Laura Bergells on

You’re a bit psychic. You may not know this. But you can forecast the near future pretty well. For example, you can look at a stranger’s face as she walks toward you in a crowded airport. With one wordless glance, you know where she’s going next. In a split second, you’ve analyzed her facial expressions …

false dilemma question

Beware the false dilemma! How to pivot away from an either-or question…

By Laura Bergells on

Consider these four questions. You’ve seen headlines like these in your social media feeds: Who suffers more: Alzheimer’s patients or Alzheimer’s caregivers? What’s more important: presentation content or presentation delivery? Office work or remote work: which is better for productivity? Why would anyone need to go to college when they could just take online classes? …

Lose your fear and learn to present on-camera.

Lose your fear and learn to present on-camera

By Laura Bergells on

Three years ago, I organized an online web conference. At the request of an organization, I interviewed three of their Subject Matter Experts to get background information for a presentation. The following photo is a re-creation of what I saw in this online meeting: Uh-huh. That’s right. For almost the entire interview, I stared at …