food prep is STEM education

What if food prep becomes the top tech skill we can’t live without? Sound crazy? Bear with me…

By Laura Bergells on

What if we started learning food prep and cooking in elementary school? And I’m not thinking about food prep as an elective course or two. No, my vision is much bolder: Learning to cook needs to be mandatory. Food prep needs to be integrated into every class you take in school. You must demonstrate ongoing …

carlessness

What if you didn’t own a car anymore?

By Laura Bergells on

I own a car. When it dies, I may not buy another. In fact, I may never own another car again in my lifetime. I don’t want to be careless. I’d rather be carless. This is a shocking statement for a middle-aged Michigan suburbanite to make. For a time, I worked in the auto industry. …

▶ Do we need business cards any more? Really?

By Laura Bergells on

I’m going to save a tree. I’ll stop handing out business cards. Do we really need business cards anymore? I find that when I go out to meet people, I’m more inclined to exchange LinkedIn information. Other people I know exchange electronic contact info to stay in touch.  When someone tries to hand me a …

VIDEO: the importance of both focus and unfocus

By Laura Bergells on

In my workshop for content writers, I talk about the importance of being both focused and unfocused. We need to be focused to be productive. And that’s why we do things like set deadlines and write outlines. So that we can be productive and stay focused. But I also talk about the importance of being …

voice search optimization

Write the way your best customers talk to their friends.

By Laura Bergells on

OK Google. Cortana. Siri. Alexa. We’re all using voice and audio interfaces right now.  If you’re interested in voice search optimization and writing content for your brand’s voice — go ahead. Do a search for some how-to articles on writing for voice and voice optimization. After you’ve completed your search…I have three questions for you: …

Google Voice Typing

Don’t let cold hands stop you from writing: try Voice Typing

By Laura Bergells on

Sometimes, voice typing can come in handy for really unexpected reasons! It’s October 1, and it’s freezing. My poor fingers are now cramped from typing in a cold room all morning. Google Voice Typing to the rescue! I’ll open up Google Docs, activate voice typing, and talk through a first draft.  Google Voice Typing within …

Show and Tell v. Public Speaking

Hey, you used to ❤ Show & Tell. What happened?

By Laura Bergells on

Hey remember third grade? You got up and you did show-and-tell and  you loved it. ❤ You didn’t feel nervous or anxious. So what changed? What made you thrilled about public speaking when you were eight… and anxious about it as an adult? Three things: One: you’re more inhibited as an adult. You now know you stand the risk …

power poses debunked

Power posing debunked: the truth about power poses

By Laura Bergells on

Some people feel scared or nervous before they deliver a speech. To gain confidence, they might go somewhere private right before they speak and strike what’s called a power pose. This is a broad, expansive gesture like putting your arms over your head and looking up. It’s a classic pose of someone who just won! …