Flags, Bridges, and Hooks

Practice flags, bridges, and hooks

By Laura Bergells on

You’ll want to practice your flags, bridges, and hooks. They can help you as you present on camera or go into media interviews. Flags, bridges, and hooks help make a media interview conversational. They also help you answer tough questions and make a stronger impact. 🚩 Flagging statements signal you’re about to say something important. …

Zoom meeting popcorn rule for polls

Zoom Polls: Use the Popcorn Rule

By Laura Bergells on

How long should you wait before ending your Zoom poll? 🍿“USE THE BURNT POPCORN RULE!”🍿 What’s the Popcorn Rule? Think about popping corn. After a few minutes of popping, you’ve got a good batch of popcorn to eat. But you still might be thinking, “But wait. There might be a few unpopped kernels. Maybe I should …

Turkey Tail Technique for on camera presentations

Try the Turkey Tail Technique in your next Zoom Meeting

By Laura Bergells on

You need to maintain eye contact with a reporter or interviewer during an on-camera appearance. And yet, you need to cover your main talking points. And stick to an agenda and stay on time. And you don’t want to have wandering or shifty eyes while you’re talking on-camera! What to do, what to do? How …

bats in the cave Zoom meetings

Zoom Meetings: Prevent BATS IN THE CAVE with 2 simple tips

By Laura Bergells on

I’ve been in quite a few Zoom web meetings lately, and I’ve seen a lot of BATS IN THE CAVE, if you know what I mean. If you don’t know what I mean by BATS IN THE CAVE — it’s when someone is using the camera on their laptop and I can look straight up …