voice search optimization

Write the way your best customers talk to their friends.

By Laura Bergells on

OK Google. Cortana. Siri. Alexa. We’re all using voice and audio interfaces right now.  If you’re interested in voice search optimization and writing content for your brand’s voice — go ahead. Do a search for some how-to articles on writing for voice and voice optimization. After you’ve completed your search…I have three questions for you: …

Show and Tell v. Public Speaking

Hey, you used to ❤ Show & Tell. What happened?

By Laura Bergells on

Hey remember third grade? You got up and you did show-and-tell and  you loved it. ❤ You didn’t feel nervous or anxious. So what changed? What made you thrilled about public speaking when you were eight… and anxious about it as an adult? Three things: One: you’re more inhibited as an adult. You now know you stand the risk …

power poses debunked

Power posing debunked: the truth about power poses

By Laura Bergells on

Some people feel scared or nervous before they deliver a speech. To gain confidence, they might go somewhere private right before they speak and strike what’s called a power pose. This is a broad, expansive gesture like putting your arms over your head and looking up. It’s a classic pose of someone who just won! …

Lose your fear and learn to present on-camera.

Lose your fear and learn to present on-camera

By Laura Bergells on

Three years ago, I organized an online web conference. At the request of an organization, I interviewed three of their Subject Matter Experts to get background information for a presentation. The following photo is a re-creation of what I saw in this online meeting: Uh-huh. That’s right. For almost the entire interview, I stared at …

What are you doing with your face and body during a team presentation?

What are you doing with your face + body during a team presentation?

By Laura Bergells on

Being a part of a team or ensemble can be fun and uplifting. And for the audience, a great team is a joy to watch. Ask any sports fan. They’ll tell you this is true. In contrast, let me describe the on-screen action I saw in a recent online group presentation. Maybe this will sound …

Illusion of Transparency

The science is IN! What every anxious public speaker must know before their next big presentation…

By Laura Bergells on

After a student gives a class presentation, I’ll sometimes conduct a quick poll. I’ll ask the entire class: on a scale of 0-10, how nervous did the speaker appear? The audience might give the speaker a 2 or a 3. But the speaker? A nervous speaker might rate themselves a 7 or 9. That’s a …

speech pace

Speech pace: do you talk too fast, too slow…or just right?

By Laura Bergells on

I designed an exercise to give public speaking students insight into the concept of pace. If you’re curious about your own speaking pace, you can complete this exercise in minutes. Try it alone, or as part of a class (or party?) activity. Step One: The script below contains 170 words. Read it to yourself, so …

public speaking head trip

One Simple Mind Game That Can Make You Feel Better About Public Speaking…

By Laura Bergells on

People say they’re scared of public speaking, but are they really? I see these people speak in public all the time. They’re relaxed, confident — and they seem to be enjoying themselves. Take a friend of mine. Let’s call him Greg, because that’s his name. Greg insists he’s terrified of public speaking. Yet, I’ve seen …