Flags, Bridges, and Hooks

Practice flags, bridges, and hooks

By Laura Bergells on

You’ll want to practice your flags, bridges, and hooks. They can help you as you present on camera or go into media interviews. Flags, bridges, and hooks help make a media interview conversational. They also help you answer tough questions and make a stronger impact. 🚩 Flagging statements signal you’re about to say something important. …

Turkey Tail Technique for on camera presentations

Try the Turkey Tail Technique in your next Zoom Meeting

By Laura Bergells on

You need to maintain eye contact with a reporter or interviewer during an on-camera appearance. And yet, you need to cover your main talking points. And stick to an agenda and stay on time. And you don’t want to have wandering or shifty eyes while you’re talking on-camera! What to do, what to do? How …

bats in the cave Zoom meetings

Zoom Meetings: Prevent BATS IN THE CAVE with 2 simple tips

By Laura Bergells on

I’ve been in quite a few Zoom web meetings lately, and I’ve seen a lot of BATS IN THE CAVE, if you know what I mean. If you don’t know what I mean by BATS IN THE CAVE — it’s when someone is using the camera on their laptop and I can look straight up …

5 crisis response mistakes

5 Common Crisis Response Mistakes

By Laura Bergells on

Let’s explore 5 common crisis communication response mistakes… and what to do instead. I’ve seen all five of these mistakes play out in the media recently. How about you? 1. Don’t ignore warning signs: conduct routine threat assessments. 2. Don’t cover up: take responsibility. 3. Don’t speculate: verify and confirm facts. 4. Don’t say “No …

The four near enemies of noble emotions

By Laura Bergells on

Let’s UNMASK four near enemies. A near enemy is a WICKED emotion that comes disguised as a NOBLE emotion. Near enemies can be more dangerous than far enemies. That’s because far enemies are easy to spot. For example, hate is the far enemy of love. Or sadness can be a far enemy of joy. Since …

answering Q&A with wisdom

Answering Q&A questions and the path to wisdom…

By Laura Bergells on

Ah, Q&A. The “question and answer” portion of your presentation, where anything can happen! Instead of dealing with a Q&A hog, let’s say someone in your audience asks you a brilliant question. It’s timely and topical! It’s directly related to your content! At this point, your answer can fall into three categories. 1. Hey, I …

Team Presentation 4 roles

Team Presentations: what position will you be playing?

By Laura Bergells on

So, you’ll be presenting as a team. Super! Make sure you know what position you’ll be playing. One of the biggest mistakes I see in team presentations is when one person on the team is speaking — and the others on the team don’t exactly know what to do with their bodies. “Just because you’re …

Google Voice Typing

Don’t let cold hands stop you from writing: try Voice Typing

By Laura Bergells on

Sometimes, voice typing can come in handy for really unexpected reasons! It’s October 1, and it’s freezing. My poor fingers are now cramped from typing in a cold room all morning. Google Voice Typing to the rescue! I’ll open up Google Docs, activate voice typing, and talk through a first draft.  I can always go …

Is real bravery fake confidence?

Face it: you need to fake it. Authenticity is not all it’s cracked up to be.

By Laura Bergells on

Authenticity isn’t all it’s cracked up to be. To show our care and compassion for others, we often need to put aside our feelings. There are higher truths that need to be served. Ask a mother whose child has fallen off a swing set. The child is bleeding and crying. Does the mother give in …

Practice and Drill Public Speaking Techniques

This ONE technique is essential for performing under pressure:

By Laura Bergells on

A colleague told me about a women’s self defense class she was taking. She shared some surprising information she learned. For me, the information was surprising on two levels. The first level was the actual new information about women’s self defense I learned. My colleague said, “If you’re being attacked, my instructor said you’re supposed …