5 crisis response mistakes

5 Common Crisis Response Mistakes

By Laura Bergells on

Let’s explore 5 common crisis communication response mistakes… and what to do instead. I’ve seen all five of these mistakes play out in the media recently. How about you? 1. Don’t ignore warning signs: conduct routine threat assessments. 2. Don’t cover up: take responsibility. 3. Don’t speculate: verify and confirm facts. 4. Don’t say “No …

The four near enemies of noble emotions

By Laura Bergells on

Let’s UNMASK four near enemies. A near enemy is a WICKED emotion that comes disguised as a NOBLE emotion. Near enemies can be more dangerous than far enemies. That’s because far enemies are easy to spot. For example, hate is the far enemy of love. Or sadness can be a far enemy of joy. Since …

answering Q&A with wisdom

Answering Q&A questions and the path to wisdom…

By Laura Bergells on

Ah, Q&A. The “question and answer” portion of your presentation, where anything can happen! Instead of dealing with a Q&A hog, let’s say someone in your audience asks you a brilliant question. It’s timely and topical! It’s directly related to your content! At this point, your answer can fall into three categories. 1. Hey, I …