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communication design fun improv storyfinding

Lost Mittens & Lost Opportunities: The 3 Little Kittens of Business Emails

I’m sick and tired of getting emails from what I call the Three Little Kittens.

You know the story of the three little kittens who lost their mittens?

Well, those three little losers are also in too much of a rush to hit “send” on their business emails. As a result, they’re missing three factors that make emails useful:

🐱The first little kitten sent me an email and forgot to do any research on me or my business. They made a clumsy pitch that didn’t align with my needs, wants, or values.

🐈 The second little kitten sent a vague email that didn’t have a clear call to action. I didn’t know what to do when I got this email, so I shrugged and moved on.

😹 And the third little kitten? They completely missed out on editing! The email was a wall of words without white space, bullet points, grammar check, or spell check. I wasn’t about to wind my way through that ball of yarn!

Don’t be a little kitten when you send emails. Be a professional.