no bombshells

When making a surprise announcement, don’t say this…

By Laura Bergells on

You made a surprise announcement. You didn’t drop a bombshell. I’m more than a little strung out when I hear those in the news media say something like, “Mr. Peacock dropped a major bombshell at Wince Country Club today. We’ll give you details after the break.” Instantly, my mind goes to actual bombs. Wounded people. …

spin doctors gotta spin

Spin doctors gotta spin…

By Laura Bergells on

Public relations pros don’t like the word spin. Call one a “spin doctor” and that’s a low blow. A rude insult. So how can we put a better spin on our profession? As a child, my mom gave me this piece of life advice: “Don’t call people names they don’t want to be called.” However, …

george carlin

Why bother with a cover-up?

By Laura Bergells on

People in Washington say it’s not the initial offense that gets you in trouble. It’s the cover-up. They say you should admit what you did, get the story out, and move on. What this overlooks is the fact that most of the time the cover-up works just fine, and nobody finds out anything. I would …