Being quiet can be a storytelling power move

By Laura Bergells on
The power of shhhhhhhh

Perhaps the hardest part of telling a business story is resisting the temptation to finish your story yourself. I call this “The Power of Shhhhh.”

It’s where you stop talking. Be quiet. Let your story and its lessons sink in.

People hate a vacuum, and will often rush to fill it with their own conclusions. When people jump in at the end to tell you what they’ve learned from your story…and then recommend the next steps to take — you’ve told the right story to the right audience, at the right time.

The next time you tell a story, take your moment of silence. Try using the Power of Shhhhh to let your audience finish your story for you.

Being quiet can be a storytelling power move.