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Coaching communication design Presentation public speaking storyfinding

How to Make Your Stories Sizzle with Tense Choices

Imagine this: You’re on stage, telling a story about your wild past. You say:

I’m lying in wet grass behind a cow barn. I just vandalized a property. Two angry men are hunting me down. My heart is pounding. I’m thinking, ‘I’m a mom of two. What am I doing here?

Sounds thrilling, right? You’re using present tense to make your audience feel like they’re there with you.

But what if you said:

I was lying in wet grass behind a barn. I had vandalized a property. Two angry men were hunting me down. My heart was pounding. I was thinking, ‘I was a mom of two. What was I doing there?

Not so exciting, huh? You’re using past tense to distance your audience from your story.

Why Tense Matters in Storytelling

Tense is the verb form that shows when something happens: past, present, or future.

Tense can affect how your audience feels about your story. Here are two tips to help you choose the right tense for your stories:

🔥 Use present tense to create urgency and excitement. Present tense makes your story feel like it’s happening right now. It draws your audience in and makes them feel the emotions you felt.

🧊 Use past tense to create calmness and detachment. Past tense makes your story feel like it’s over and done with. It gives your audience some space and lets them observe your story from a safe distance.

How to Choose the Right Tense for Your Stories

There’s no hard and fast rule for choosing the tense of your stories. It depends on your purpose, your audience, and your style.

But here are some questions to help you decide:

  • Do you want to make your audience feel like they’re part of your story or just watching it?
  • Do you want to make your audience feel more or less emotional?
  • Do you want to make your story sound more or less realistic?

Experiment with different tenses and see how they affect your stories. You might be surprised by how much difference a verb can make!


Laura Bergells teaches public speaking and business communication classes and workshops. Hire Laura!

Take Laura’s communications and public speaking classes at LinkedIn Learning – Free to LinkedIn Premium Members!

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Presentation public speaking video

Walk and Talk meetings for data and research briefs

Do you do “walk & talk” meetings at your organization?

One of my favorite times for a “walk & talk” is when I’m presenting research findings. If it all possible — due to the weather and other constraints — I want to get my clients out of the office and into nature.

My reasoning? Clients tend to want to dive into spreadsheets and data dashboards — while I want to keep the discussion on key findings.

My solution? Get them out of the office and into the woods!

While walking, I’ll present key findings and a summary. We can talk through any issues that come up.

And if clients want to dive into the data, they know it’s in the report. They can review it when we’re back in the office.

If you don’t want clients to get lost in the data — lost in the woods — why not try a walk and talk meeting?

Serve as a guide. Lead your audience out of the woods so they can see the whole forest!

When’s the last time you tried a “walk and talk” meeting? How did it work out?


Laura Bergells is a professional story finder. She writes, coaches, teaches, and speaks. Check out her online courses at LinkedIn Learning.

If you’re a LinkedIn Premium or Lynda.com member, these courses are free! If you’re not a member, you can either become a member or buy each of these classes à la carte.

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PowerPoint PowerPoint Presentation Presentation social media video

Get a QR code that links to your LinkedIn profile – put it on the last slide of your presentation

How do you get a QR code of your LinkedIn profile? You can do it directly from within LinkedIn!

I often put a QR code that leads to my LinkedIn profile on or near the last slide of my presentation. I sometimes will put one in a video.

With a QR code that leads to my LinkedIn profile, an audience member can scan the code and connect with me on LinkedIn, if they wish.

A few people asked me how to get their own QR code to use in their presentations and videos — and the answer is that it’s available right from within LinkedIn!

In this short video, (45 seconds) I show you how to create and scan a LinkedIn QR code.

If you feel so inclined, feel free to connect with me on LinkedIn. Scan the code in the video, and you’ll go straight to my profile!


Laura Bergells is a professional story finder. She writes, coaches, teaches, and speaks. Check out her online courses at LinkedIn Learning.

If you’re a LinkedIn Premium or Lynda.com member, these courses are free! If you’re not a member, you can either become a member or buy each of these classes à la carte.

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Presentation

White board markers and the stages of grief

stages of grief white board marker

You go to give a whiteboard presentation. You pick up a marker.

But it’s dead. 💀

Happens all the time.

You then go through 5 stages of grief.

1. Denial: It’s not really dead. 2

. Bargaining: Shake it really hard, try to write with it.

3. Sadness: Pick up another.

4. Anger: Argh! This #@@!! one doesn’t work either!

5. Acceptance: Throw all dead markers in the trash.

Lesson learned: if I’m giving a white board talk, I bring backup markers!

(Those little devils seldom work the way they’re supposed to! 😈)

But this whiteboard marker situation also provides an opportunity for a leadership, culture, and values discussion at your organization.

⁉Are you the kind of company where people put dead markers back on the tray?

❓Or are you the kind of company where people know to refill, recycle, or throw away?

❓Are you the kind of company that recycles or uses refillable markers? ⁉Or do you keep buying the plastic, throwaway ones?

🤔 What do your white board marker habits say about your corporate culture and values?

——-

Laura Bergells is a professional story finder. She writes, coaches, teaches, and speaks. Check out her online courses at LinkedIn Learning.

If you’re a LinkedIn Premium or Lynda.com member, these courses are free! If you’re not a member, you can either become a member or buy each of these classes à la carte.

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Coaching communication design PowerPoint PowerPoint Presentation Presentation public speaking

Never end your presentation with Q&A.

Never end your presentation with a Q&A.

Got that? Don’t end your next presentation by saying, “Any questions?”

There’s no need to announce that it’s time for questions and answers.

You can do better.

Always plan a strong closing.

If you’re planning a Q&A session, you can have it near the end, but not at the end.

Answer audience questions, then deliver your closing statement.

Don’t risk letting your super awesome presentation drift off into whatever might be on the mind of the last person who asked a question.

Wrap it up, partner. Put a bow on that presentation. 🎁

Consider this: I cover five strong closing techniques in my public speaking foundations course on LinkedIn Learning.

The full course is one hour. It’s a great resource to revisit before your next big speech or presentation, free for LinkedIn Premium Members.

Check it out. >>> http://linkedin-learning.pxf.io/JAb4N

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Coaching communication PowerPoint PowerPoint Presentation Presentation public speaking

The 5 Worst Ways to Begin a Speech or Presentation…

5 worst ways to start a speech or presentation

Let’s explore 5 of the worst ways to open your next keynote or major presentation…that we hear ALL TOO OFTEN!

  1. Ahem! (clearing your throat – do vocal warmups beforehand, please!)
  2. Thank you…. (your audience doesn’t need to hear this.)
  3. It’s really great to be here….(you’re wasting even more time.)
  4. Can you hear me? (do your audio check before you hit the stage.)
  5. Hey, can you see my slides? (check your visuals beforehand, please!)

    If you’ve done one or all of these, you can do better. I know you can!

    Start with a strong opening technique.

Consider this: I cover five strong opening techniques in my public speaking foundations course on LinkedIn Learning.

The full course is one hour. It’s a great resource to revisit before your next big speech or presentation, free for LinkedIn Premium Members.

I get paid when you click on the link and take the course, though.

Check it out. >>> http://linkedin-learning.pxf.io/JAb4N

Categories
communication content ideas public speaking storyfinding

4 ways to develop a culture of storytelling at your organization

How can you develop a culture of storytelling at your organization?

Four quick tips:

1. Meetings: get into the habit of starting each meeting with a story. Ask for others to share stories.

2. Contests: you might have an “employee of the month” contest: why not try a “employee story of the month” contest?

3. Channels: if you use Slack or Team, open a channel to capture and collect stories.

4. Conferences: when you go to conferences, go with the intention of collecting industry and other stories you hear.

How else do you develop a culture of storytelling at your organization?


Laura Bergells is a professional story finder. She writes, coaches, teaches, and speaks. Check out her online courses at LinkedIn Learning.

If you’re a LinkedIn Premium or Lynda.com member, these courses are free! If you’re not a member, you can either become a member or buy each of these classes à la carte

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Education fun PowerPoint Presentation

Do you want me to bore you?

Tiger Yawning

“I can bore you to death with a couple hundred PowerPoint slides for the next hour, or we can have a discussion and make this fun and interactive,” said the speaker.

Seriously. Those were the first words out of his mouth. The audience of around 50 just sat there, including me.

After about 5 silent and stunned seconds, I was the first to speak.

“Let’s make it fun and interactive,” I said.

“Oh, good,” said the speaker. “I was hoping someone would say that.”

He flipped off the projection unit that showed the title page of his slide deck. He began interacting with the audience. He held our attention for over an hour. I walked away learning quite a bit and enjoyed the give-and-take between speaker and audience members.

But it left me wondering. Why would he give us a choice? And why would anyone choose the boring option?

 

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fun Presentation

Top 3 Ways Presenters Can Make Sex Boring

Let’s imagine that you’re asked to give a presentation about sex. Really!

Your audience of adult coworkers are eagerly anticipating the fascinating insights you’re going to share with them in your one-hour presentation.

I’m seriously asking you to imagine this. Go ahead. Giggle, blush, scoff —  but ask yourself:

How might you prepare? What might you say? How will you handle Q &A? What props will you use?

boring presentation

As exciting as the topic is — and as riveted as you know your audience will be to hear you talk — there are three pretty typical ways a business presenter can make even sex boring! Here are the top 3 ways you can make any presentation deadly dull — even if the topic is incredibly provocative.

1. Tell the audience everything you know. Let’s say you  know quite a bit about the topic. You have a list of facts. You know the latest research. You’ve read volumes of historical, sociological, and anthropological perspectives. Jamming it all into one short hour is going to require fast-talking and lots of bullet points.

Instead, resist the urge to sound like a smarty-pants. You’ve only got an hour. Pick a narrow niche. Go deep, not broad.

2. Share facts, not stories. You don’t want your presentation to get too personal. People need solid information, not jokes or anecdotes. Every second you spend sharing a story or a smile is just a lost opportunity to cram in another important fact.

Instead, try the exact opposite approach. Your audience is more likely to learn from a story than from swallowing a list of facts. Tell a story that relates to your topic. People will do more than learn: they’ll remember.

3. Disconnect yourself emotionally. If you want people to take you seriously, you’d better play it straight. Divorce yourself from your emotions, and read stoically from a teleprompter. Use a monotone. Do not make eye contact with the audience.

Instead, try using some emotional range. Good news may require a display of cheer, bad news may go down easier with an honest display of concern or remorse. You can even spruce up an emotionally neutral topic with some sincere enthusiasm or humor.

Business presenters seldom get to deliver a presentation on a topic as exciting as sex. However, “The Top 3 Second Quarter 2010 Business Unit Challenges” can be a downright amazing presentation if you pick a niche, tell stories, and deliver your presentation with passion!

How else can presenters make sex boring?