How to deliver bad news

By Laura Bergells on

There’s no way around it. Sometimes, terrible things happen. And you have to be the bearer of bad news. To begin communicating your bad news, just say it. No hemming. No hawing. Get to the point. No couching it with “there’s no easy way to put this, but…” You must lead clearly and concisely with …

direct question

How good are you at answering simple questions? Take this easy quiz.

By Laura Bergells on

As an intelligent business person, you might think you are excellent at answering simple, direct questions. But are you? Take this easy, 5-question quiz to find out: 1. A venture capitalist asks how much your new service costs. You: A: Explain how you and your team arrived at the various price points. B. Respond, “$79 …

read it out loud

Say it out loud

By Laura Bergells on

Here’s my number one tip for writing scripts and speeches. It’s simple, powerful, and only four words long. Say it out loud. 1. Say 2. It 3. Out 4. Loud Four words. It’s such an easy tip. So simple. And so overlooked. I get to write and edit scripts and speeches and dialogues for a living. And …

Team Building & Crisis Communication Fundamentals

By Laura Bergells on

I hope you never experience a crisis. But when you do, be prepared. Introducing Crisis Communication Fundamentals, my latest online course. It’s available now in the Lynda.com content library. I felt inspired to write this course because I’ve watched people struggle to figure out how to communicate when something unexpected and unpleasant strikes their organization. My aim is to …

spin doctors gotta spin

Spin doctors gotta spin…

By Laura Bergells on

Public relations pros don’t like the word spin. Call one a “spin doctor” and that’s a low blow. A rude insult. So how can we put a better spin on our profession? As a child, my mom gave me this piece of life advice: “Don’t call people names they don’t want to be called.” However, …

stock photo

Why sign the photo release?

By Laura Bergells on

Stock photos pretty much suck. Perhaps they had their time and place, but their moment has passed. After a few years of looking at your friend’s photos on Instagram and Facebook, your eyes have been accustomed to seeing real people doing real activities. In contrast, stock photos of people faking their emotions doesn’t quite resonate …

sound jeopardy

What can you do in 30 seconds?

By Laura Bergells on

Throwback Thursday… In 2005, Merv Griffin said he wrote the Jeopardy! theme song in under a minute. “That little 30 seconds has made me a fortune, millions,” he said. How much exactly? Somewhere between 70 and 80 million. And that was ten years ago. Let’s pretend it took you 30 seconds to click through and read this …