Ask yourself: what does your audience really want?

By Laura Bergells on

Google Plus opened its doors for business pages yesterday. Far out, right? Boom! I’m suddenly getting swamped with requests to follow new G+ business pages. So let’s say you’re a business communicator. And you’re posting the exact same content to your Facebook, Twitter, and Google Plus pages today. Oh, uh! You’re being redundant. Think about …

Tsk! Some people do nothing but criticize…

By Laura Bergells on

“Waah! Some people just sit back + criticize when we try to do good for our community,” pout legions of wannabe activists. Many passive-aggressive dimwits have gotten it into their puny brains that thoughtful, articulate criticism is the equivalent of “do-nothing”. That critics “sit back” while criticizing. That criticism is a nobler, fancier word for …

This is social media on drugs…

By Laura Bergells on

We often talk about online social media channels as they are some kind of inebriate or illicit drug. “Are you ‘on’ LinkedIn?” “She’s addicted to Facebook.” “I’m a heavy Twitter user.” I wonder if it’s because we sense that our online social media behaviors aren’t exactly healthy or moderate. After all, we seldom admit an addiction to leafy green vegetables …

Presenting with Twitter – Free Ebook

By Laura Bergells on

The Twitter backchannel is changing the way speakers deliver presentations. Twitter is also changing the way conference planners promote and manage events. What do teachers, trainers, speakers, and conference planners need to know to keep up with these fast-breaking changes? You can find out in a wonderfully written (and totally free!) ebook written by “Speaking …