read it out loud

Say it out loud

By Laura Bergells on

Here’s my number one tip for writing scripts and speeches. It’s simple, powerful, and only four words long. Say it out loud. 1. Say 2. It 3. Out 4. Loud Four words. It’s such an easy tip. So simple. And so overlooked. I get to write and edit scripts and speeches and dialogues for a living. And …

Team Building & Crisis Communication Fundamentals

By Laura Bergells on

I hope you never experience a crisis. But when you do, be prepared. Introducing Crisis Communication Fundamentals, my latest online course. It’s available now in the Lynda.com content library. I felt inspired to write this course because I’ve watched people struggle to figure out how to communicate when something unexpected and unpleasant strikes their organization. My aim is to …

sound jeopardy

What can you do in 30 seconds?

By Laura Bergells on

Throwback Thursday… In 2005, Merv Griffin said he wrote the Jeopardy! theme song in under a minute. “That little 30 seconds has made me a fortune, millions,” he said. How much exactly? Somewhere between 70 and 80 million. And that was ten years ago. Let’s pretend it took you 30 seconds to click through and read this …

george carlin

Why bother with a cover-up?

By Laura Bergells on

People in Washington say it’s not the initial offense that gets you in trouble. It’s the cover-up. They say you should admit what you did, get the story out, and move on. What this overlooks is the fact that most of the time the cover-up works just fine, and nobody finds out anything. I would …