Ask yourself: what does your audience really want?

By Laura Bergells on

Google Plus opened its doors for business pages yesterday. Far out, right? Boom! I’m suddenly getting swamped with requests to follow new G+ business pages. So let’s say you’re a business communicator. And you’re posting the exact same content to your Facebook, Twitter, and Google Plus pages today. Oh, uh! You’re being redundant. Think about …

What shouldn’t you wear?

By Laura Bergells on

“What should I wear?” I asked the event organizer. We just agreed that I would speak at her winter event. She glanced up and down at me. “What you’re wearing now is fine. We’re a very casual business.” I was wearing dark jeans, fitted t-shirt, and blazer. So was she. In the olden days, an …

Tsk! Some people do nothing but criticize…

By Laura Bergells on

“Waah! Some people just sit back + criticize when we try to do good for our community,” pout legions of wannabe activists. Many passive-aggressive dimwits have gotten it into their puny brains that thoughtful, articulate criticism is the equivalent of “do-nothing”. That critics “sit back” while criticizing. That criticism is a nobler, fancier word for …

This is social media on drugs…

By Laura Bergells on

We often talk about online social media channels as they are some kind of inebriate or illicit drug. “Are you ‘on’ LinkedIn?” “She’s addicted to Facebook.” “I’m a heavy Twitter user.” I wonder if it’s because we sense that our online social media behaviors aren’t exactly healthy or moderate. After all, we seldom admit an addiction to leafy green vegetables …