Which audience are you really addressing?

By Laura Bergells on

“The real leader serves truth, not people.”  -J.B. Yeats You have many audiences, all at once. You have the audience that is in front of you as you speak. You have the audience of people that will hear about your message from the first audience. You may even have media coverage of your message, which …

How to stop a boorish Q&A Hog in 3 easy steps

By Laura Bergells on

I recently attended a terrific, high-powered panel presentation that unfortunately became hijacked by what I’ll call “a Q&A hog.” You’ve probably witnessed a Q&A hog in action at a conference or presentation. Q&A Hog, defined: an annoying creature that rambles incoherently during the Question and Answer period of a presentation. The hog typically takes up …

Steal This Press Conference!

By Laura Bergells on

Actually, the title of this post should be: “If you don’t like the news, why not go out and make your own?” The above question is a quote from “Steal This Book“, a social instruction guide written by Abbie Hoffman in the 1970’s. Hoffman was a master at getting free publicity for his causes in …

Top 3 Ways Presenters Can Make Sex Boring

By Laura Bergells on

Let’s imagine that you’re asked to give a presentation about sex. Really! Your audience of adult coworkers are eagerly anticipating the fascinating insights you’re going to share with them in your one-hour presentation. I’m seriously asking you to imagine this. Go ahead. Giggle, blush, scoff —  but ask yourself: How might you prepare? What might …