Ask yourself: what does your audience really want?

By Laura Bergells on

Google Plus opened its doors for business pages yesterday. Far out, right? Boom! I’m suddenly getting swamped with requests to follow new G+ business pages. So let’s say you’re a business communicator. And you’re posting the exact same content to your Facebook, Twitter, and Google Plus pages today. Oh, uh! You’re being redundant. Think about …

Tsk! Some people do nothing but criticize…

By Laura Bergells on

“Waah! Some people just sit back + criticize when we try to do good for our community,” pout legions of wannabe activists. Many passive-aggressive dimwits have gotten it into their puny brains that thoughtful, articulate criticism is the equivalent of “do-nothing”. That critics “sit back” while criticizing. That criticism is a nobler, fancier word for …

This is social media on drugs…

By Laura Bergells on

We often talk about online social media channels as they are some kind of inebriate or illicit drug. “Are you ‘on’ LinkedIn?” “She’s addicted to Facebook.” “I’m a heavy Twitter user.” I wonder if it’s because we sense that our online social media behaviors aren’t exactly healthy or moderate. After all, we seldom admit an addiction to leafy green vegetables …

Which audience are you really addressing?

By Laura Bergells on

“The real leader serves truth, not people.”  -J.B. Yeats You have many audiences, all at once. You have the audience that is in front of you as you speak. You have the audience of people that will hear about your message from the first audience. You may even have media coverage of your message, which …

Steal This Press Conference!

By Laura Bergells on

Actually, the title of this post should be: “If you don’t like the news, why not go out and make your own?” The above question is a quote from “Steal This Book“, a social instruction guide written by Abbie Hoffman in the 1970’s. Hoffman was a master at getting free publicity for his causes in …