When to use social search to supplement Google search…

By Laura Bergells on

You can ask Google almost anything. But at the moment, you have to use your words.

Today, I can’t show Google a photo of an unknown thing and ask, “What is this thing?”

For such queries, social search might be a better option. You can post a photo on your blog, on Twitter, on Facebook, on YouTube, on Flickr — and ask your friends. After wading through guesses and jokes, you might want to use Google to verify the answers!

Before the popularity of online social search, I used my favorite social network: face-to-face. I’d ask friends and colleagues, “What is this?” In the case of the unknown object seen in the YouTube video posted below, it took about 5 years of lighthearted cocktail party conversations before I found a correct answer.

Today, I’m posting the object online for the first time. I’m going to guess that it’s going to take a considerably shorter amount of time than 5 years for someone to see this and correctly identify the object.

My three questions to you are:

1) how long before we’re able to show Google a photo of an object and have Google correctly identify the object?

2) under what other circumstances might you use social search to supplement Google search?

3) what is the ‘thing’ in the video?