Which audience are you really addressing?

By Laura Bergells on

“The real leader serves truth, not people.”  -J.B. Yeats

You have many audiences, all at once.

You have the audience that is in front of you as you speak.

You have the audience of people that will hear about your message from the first audience.

You may even have media coverage of your message, which gives you a whole new audience.

Further, your message may even have an audience long after you’re dead: a historical audience.

Which audience are you presenting for? The audience in front of you… or the audience who heard about you from the first audience? Or a historical audience?

What message will they hear?

All these audience research questions are worth considering as you craft and deliver a speech or presentation.