Freak out

What’s the exact opposite of what you’re saying?

By Laura Bergells on

When you edit a business presentation that offers a numbered list or step-by-step instructions, here’s a fun way to make your content more satisfying. In your head, ask yourself, “what might the exact opposite of that action be?” “Communicate with employees” might become “Leave employees in the dark.” “Follow the company policy manual” can be …

Ask yourself: what does your audience really want?

By Laura Bergells on

Google Plus opened its doors for business pages yesterday. Far out, right? Boom! I’m suddenly getting swamped with requests to follow new G+ business pages. So let’s say you’re a business communicator. And you’re posting the exact same content to your Facebook, Twitter, and Google Plus pages today. Oh, uh! You’re being redundant. Think about …

Use super sticky notes for super sticky ideas

By Laura Bergells on

After a longish brainstorming session, I heard Mac Fowler quip, “I should buy stock in 3M.” He was referring, I reckon, to a perceived uptick in the use of 3M’s ubiquitous sticky note. It was true that I had flung a pack of these little devils on the table during our annual aimWest planning meeting. …

What is the most interesting part of your presentation?

By Laura Bergells on

Let’s say you’ve been asked to stand & deliver a one-hour presentation to a large business audience. So you craft a presentation. You rehearse. At this point, it’s time to deploy an old speechwriter’s tip. Ask yourself: “What is the single most interesting part of my presentation?” Answer honestly. Your response should give you some …

Be yourself? Why not be someone else?

By Laura Bergells on

Say you’re giving a live presentation to a large audience. And let’s say this is not something you do on a regular basis. You might be a little nervous about your presentation, so you turn to friends or the internet for some public speaking advice. As you do, you’ll undoubtedly hear or read this strange …

Two Ways to Let Your Audience Co-Create Presentation Content

By Laura Bergells on

Your audience has the technology. They’re carrying smart phones. They have net books or note books. So why not let them use their snazzy tech tools to co-create presentations? Here are two tech-driven ways to let your audience co-create presentation content. PollEverywhere. Audience interactivity is a big part of the draw of PollEverywhere. You ask …