the word Zhoosh

Zhooshing up your business language with made-up or unusual words

By Laura Bergells on

“Zhoosh”. It’s a word that’s fun to say, but hard to spell. It has its roots in Polari, the slang language of low creative and underground subcultures. And yet, I used the word “zhoosh” in a client work email last month. Was I being professional? In the context I used it, it was a low …

Pavlov's dog conditioner

When businesses thank you for your patience, they’re treating you like a dog — one of Pavlov’s dogs.

By Laura Bergells on

I often act patient, even when I don’t feel it. I’ll bet you have, too. We’ve been conditioned. Let’s say you been on hold with customer service for what seems like forever. One of the first things the phone rep might say is “thank you for your patience.” They’ve been trained to say it. But …