I hope you never experience a crisis. But when you do, be prepared.
Introducing Crisis Communication Fundamentals, my latest online course. It’s available now in the Lynda.com content library.
I felt inspired to write this course because I’ve watched people struggle to figure out how to communicate when something unexpected and unpleasant strikes their organization. My aim is to reduce the panic that people can feel when something goes wrong.
When you take a little time to prepare, you’re on your way to learning how to communicate calmly, quickly, and confidently. My hope is that this course will help you drill on the fundamentals in a way that engages and inspires your crisis communication response teams.
You can take this course alone, or use it as a team building or class exercise. Watch the videos, download the exercise files, and complete each step-by-step activity. If you’re a PR or communication professor interested in the flipped classroom approach, try reviewing this course to see if it will work as part of your lesson plan.
And even if don’t think you’re involved in crisis communication, think again. I recently published You Might Be in Crisis Communication — And Not Know It. At some point, everyone experiences a crisis.
It helps to think through how you’ll respond; not just as an individual, but as an organization. Take some time to prepare. I hope you can prevent a bad situation from becoming worse — and that you’ll feel prepared to respond with confidence.