Creating a culture of storytelling: 4 areas to begin your story hunt

By Laura Bergells on
4 places to find stories

Are you creating or nurturing a culture of storytelling at your organization?

In my storyfinding workshop, we talk about 4 areas to begin a story hunt:

1️⃣ Online reviews. Start mining online reviews. People will sometimes describe an experience they had with your company. How can you follow up to create a story?

2️⃣ Complaints + Compliments. Talk with the people on the front lines. Ask them: what’s the weirdest complaint you’ve received this month? Or try: tell me about a compliment that you didn’t expect. How can you transform the offbeat or unusual into a story?

3️⃣ Interviews + Conversations. Set out with the intention of collecting stories in your interactions with people. Say “tell me a story about a time when you faced a challenge at work” to hear a classic story about overcoming obstacles.

4️⃣ Meetings. If you want to create a culture of storytelling at your company, start with meetings. Kick off every meeting with a story — or ask someone else in attendance to do so. “Heard any good stories lately?” or “What did you learn today?” can often yield some vivid employee storytelling.

Where else can beginners look to find great stories?

Create a Culture of Storytelling at your Organization: Where to find stories


Laura Bergells is a professional story finder. She writes, coaches, teaches, and speaks. Check out her online courses at LinkedIn Learning.

If you’re a LinkedIn Premium or Lynda.com member, these courses are free! If you’re not a member, you can either become a member or buy each of these classes à la carte.