Team Building & Crisis Communication Fundamentals

By Laura Bergells on

I hope you never experience a crisis. But when you do, be prepared. Introducing Crisis Communication Fundamentals, my latest online course. It’s available now in the Lynda.com content library. I felt inspired to write this course because I’ve watched people struggle to figure out how to communicate when something unexpected and unpleasant strikes their organization. My aim is to …

Yes, But It Was Only a Quiet Two Million

By Laura Bergells on

Back in 2007, I quickly tossed up a YouTube instructional video. It took me about a half hour to make the 4:46 minute video. Today, the video will reach its 2 millionth view. But it’s not a viral video. It’s not hip or trendy. It didn’t get a big spike in viewership and then go …

Telecommuting: are you ready for your close up?

By Laura Bergells on

Owing to global weirding, those who can are making plans to telecommute today. If you’re a writer, teacher, or communicator: you might have access to tools that allow you to do your jobs remotely. In a pinch, remote tools can often allow ‘the show to go on’. I remember speaking at an out-of-state conference a …