Use super sticky notes for super sticky ideas

By Laura Bergells on

After a longish brainstorming session, I heard Mac Fowler quip, “I should buy stock in 3M.” He was referring, I reckon, to a perceived uptick in the use of 3M’s ubiquitous sticky note. It was true that I had flung a pack of these little devils on the table during our annual aimWest planning meeting. …

PowerPoint Pet Peeve: The Passive Voice

By Laura Bergells on

Which sentence do you like better? A PowerPoint presentation was given by the CEO. The CEO gave a PowerPoint presentation. Both sentences relay the same information. So why do you like the second one better? The first sentence is longer. It uses the passive voice. The second sentence is shorter. It uses the active voice. …