Category: fun

Steal This Press Conference!

Post author By Laura Bergells
Post date September 16, 2010

Actually, the title of this post should be:

“If you don’t like the news, why not go out and make your own?”

The above question is a quote from “Steal This Book“, a social instruction guide written by Abbie Hoffman in the 1970’s. Hoffman was a master at getting free publicity for his causes in the 1960’s and 70’s. He didn’t have the power of Goliath on his side — large corporations and governments certainly did not appreciate his approach! Instead, Hoffman used the stealthy power of a David to successfully change the course of the Amerikan conversation.

credit: osbomb

In one paragraph, Hoffman describes timeless presentation techniques for snatching free publicity using the conventional press conference system. With the popularity of social media channels, Hoffman’s techniques may be even more effective today than they were over 40 years ago.

The paragraph, in its entirety, is in italics below. I broke up the paragraph with free (stolen?) images from Flickr, for your viewing enjoyment.

Everything about a successful press conference must be dramatic, from the announcements and phone calls to the statements themselves. Nothing creates a worse image than four or five men in business suits sitting behind a table and talking in a calm manner at a fashionable hotel. Constantly seek to have every detail of the press conference differ in style as well as content from the conferences of people in power.

credit: Andrew Feinberg

Make use of music and visual effects.

credit: Tiago Zaniratti

Don’t stiffen up before the press. Make the statement as short and to the point as possible. Don’t read from notes, look directly into the camera.

credit: ProgressOhio

The usual television spot is one minute and twenty seconds. The cameras start buzzing on your opening statement and often run out of film before you finish. So make it brief and action packed.

credit: Giant Ideas

The question period should be even more dramatic. Use the questioner’s first name when answering a question. This adds an air of informality and networks are more apt to use an answer directed personally to one of their newsmen.

credit: Menlo School

Express your emotional feelings. Be funny, get angry, be sad or ecstatic. If you cannot convey that you are deeply excited or troubled or outraged about what you are saying, how do you expect it of others who are watching a little image box in their living room?

credit: Kevin Krejci

Remember, you are advertising a new way of life to people. Watch TV commercials. See how they are able to convey everything they need to be effective in such a short time and limited space.

credit: Caveman 92223

At the same tune you’re mocking the shit they are pushing, steal their techniques.

credit: David Masters

How many of Hoffman’s techniques can you “steal” to help promote your own worthy cause? And how astute is “the establishment” (politicians, governments, large corporations and organizations, etc.) becoming at using Hoffman’s style to promote their own agenda?

How many of these techniques have you seen successfully deployed lately? Book burning, anyone?

PS — If you’d like to steal Hoffman’s book, I found it as a free pdf download here: http://www.semantikon.com/StealThisBookbyAbbieHoffman.pdf. I wonder how long before it will be a free Kindle download on Amazon… it only seems fitting.

Tags Abbie Hoffman, press conferences, publicity, social media

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Holy Mackerel! What’s the Best Speaker Gift Ever?

Post author By Laura Bergells
Post date August 13, 2010

Recently, I received a can of mackerel as a gift. It wasn’t a speaker gift. It was, however, an unusual gift.

It was also an unusually thoughtful gift. How so?

A week earlier, I told an off-topic story. I heard an interview on NPR that fish at the bottom of the food chain — sardines, anchovies, herring, mackerel — are nutritious and better environmental choices than salmon and tuna.

However, most Americans haven’t developed a taste for these “lower food chain” fish. I mentioned that the NPR interview gave me the inspiration to try to develop a palate for these fish:

Herring, I already like.
Anchovies, they’re OK to cook with occasionally.
Sardines, meh. I had a sardine bake last week. It was OK, not great. But I love canned sardines on rye! Bonus points for hot sauce.

As for mackerel, I’ve been warned against it repeatedly. I’ve never tried it.

That was the gist of my off-hand story. A week later, I received the can of mackerel as a gift, with the challenge to try it. I love a challenge, so I’m going to do it. I’m going to eat that can of mackerel.

More than anything, I love that someone was listening to my offhand comment, and took the time to respond with a thoughtful — albeit unusual — gift.

This made me think of business and speaker gifts I’ve given and received over the years. I once gave a man a smoked salmon as a speaker gift — long story, drug dogs at the airport went insane, security guards drawing weapons — but in the end, it all worked out. The guy’s secretary probably loved the story of temporary airport incarceration more than the actual salmon. But ever since, I’ve been leery of giving the gift of fish. It’s an act of crazy bravado.

However, you’ve really got a challenge when you give a speaker gift. How can you top an unusual, personalized gift like a can of mackerel or a story of incarceration?

The Best Speaker Gift Ever! One of the keys of giving a truly thoughtful gift is to listen to your speaker. If you’re hiring someone to speak at your event or for your organization, read their blog. Follow them on FaceBook, Twitter, or LinkedIn. Watch for that offhand comment — it may be about a mackerel, a passion for falconry, adventures in beekeeping — who knows? Once you know a little bit more about your speaker, you can find something more personal that the leftover SWAG that’s been gathering dust in your office.

It may not be the actual gift that’s treasured — but the story behind the gift. Give the gift of listening and storytelling. Those are the best gifts any speaker can receive.

That, and cash.

PS — What are the oddest — and best — speaker gifts you’ve ever given or received? (And if you have any good recipes for canned mackerel, I’d love to read them…thanks!)

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Top 3 Ways Presenters Can Make Sex Boring

Post author By Laura Bergells
Post date July 7, 2010

Let’s imagine that you’re asked to give a presentation about sex. Really!

Your audience of adult coworkers are eagerly anticipating the fascinating insights you’re going to share with them in your one-hour presentation.

I’m seriously asking you to imagine this. Go ahead. Giggle, blush, scoff — but ask yourself:

How might you prepare? What might you say? How will you handle Q &A? What props will you use?

As exciting as the topic is — and as riveted as you know your audience will be to hear you talk — there are three pretty typical ways a business presenter can make even sex boring! Here are the top 3 ways you can make any presentation deadly dull — even if the topic is incredibly provocative.

1. Tell the audience everything you know. Let’s say you know quite a bit about the topic. You have a list of facts. You know the latest research. You’ve read volumes of historical, sociological, and anthropological perspectives. Jamming it all into one short hour is going to require fast-talking and lots of bullet points.

Instead, resist the urge to sound like a smarty-pants. You’ve only got an hour. Pick a narrow niche. Go deep, not broad.

2. Share facts, not stories. You don’t want your presentation to get too personal. People need solid information, not jokes or anecdotes. Every second you spend sharing a story or a smile is just a lost opportunity to cram in another important fact.

Instead, try the exact opposite approach. Your audience is more likely to learn from a story than from swallowing a list of facts. Tell a story that relates to your topic. People will do more than learn: they’ll remember.

3. Disconnect yourself emotionally. If you want people to take you seriously, you’d better play it straight. Divorce yourself from your emotions, and read stoically from a teleprompter. Use a monotone. Do not make eye contact with the audience.

Instead, try using some emotional range. Good news may require a display of cheer, bad news may go down easier with an honest display of concern or remorse. You can even spruce up an emotionally neutral topic with some sincere enthusiasm or humor.

Business presenters seldom get to deliver a presentation on a topic as exciting as sex. However, “The Top 3 Second Quarter 2010 Business Unit Challenges” can be a downright amazing presentation if you pick a niche, tell stories, and deliver your presentation with passion!

How else can presenters make sex boring?

Tags presentations

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Professorial PowerPoint Humor

Post author By Laura Bergells
Post date June 23, 2010

I’ve only been teaching at the college level for a few terms. One of the chief complaints I hear from students about PowerPoint lectures (from other instructors!) is the unbearable boredom when a professor uses the pre-packaged presentations included with the course textbook. These CDs contain mostly bullet-point outlines of the entire book.

Yes, you read that right. Bullet-point outlines of an entire textbook.

Professors read this mess for an hour or two. In front of their classes!

Unbelievable!

With all we know about learning and cognitive function, you’d think that professors — dedicated to a career of imparting knowledge — might spend a minute or two understanding that this approach doesn’t help students understand course material. You’d think that textbook publishers — also dedicated to the art of imparting knowledge — might actually read a book or ten about brain function.

PowerPoint expert Ellen Finkelstein poses an excellent question in her LinkedIn group, Great Communicators! Effective Presenting & PowerPoint. Ellen asks,

With so much information about good presentation techniques available, why are there so many Death by PowerPoint presentations given every single day?

Great question, Ellen. You can read some of the answers on her LinkedIn Group… and chime in with your own answers, too.

If you’ve ever experienced a bullet-point textbook presentation, you might enjoy this classic video on YouTube that parodies the horror. Wait for the Q&A session near the end — classic.

Enjoy!

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End hiccups instantly with this amazing mind trick

Post author By Laura Bergells
Post date April 8, 2010

The hiccup neuron — Isolating the hiccup neuron...

I haven’t suffered from a case of the hiccups in over 40 years. And I have helped dozens of people end bouts of hiccuping instantly — without props, goofiness, or drama.

All you need is the power of your own mind.

Here is what you do if you ever get a hiccup: talk to yourself, mentally.

Tell yourself,

“OK, for my next hiccup, I will concentrate on making it the LOUDEST hiccup ever!”

Concentrate on making it really loud.

Then wait.

You will not hiccup loudly.

In fact, you will not hiccup again!

The mere act of concentrating on making a LOUD hiccup lets you regain control! It’s that simple.

Try this phenomenal trick, and you may never endure a case of the hiccups again. You may hiccup once, but once you deploy the mind trick — you’ll never have another “case” of the hiccups.

Ah, the irony! Every now and then, I’ll run into someone with seemingly unstoppable hiccups. I’ll tell them to concentrate on making their next hiccup super loud. If they comply, their hiccups end. Many will say, “Oh, wait, my hiccups went away… I never had a chance to try your trick and make a loud hiccup!” The funny part is that they think the hiccups went away without using the trick — when in fact, it was the mind trick that made the hiccups end!

Alternately, I’ll run into a neurotic hiccup-er who says, “Absolutely not! I will NOT make my next hiccup loud. I don’t want to make a fool out of myself…” And so, they will hop up and down, hold their breath, drink water, plug their ears and noses with their hands, twirl around in circles, or beg their friends to find a way to scare them.

And yet, they say they don’t want to appear foolish. Irony at work, again!

If you’re serious about ending hiccups instantly, permanently, and without drama — try my little mind trick. I doubt you’ll ever have a case of the hiccups again.

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PowerPoint Deaths Climb in 2009: But at Slower Rate

Post author By Laura Bergells
Post date December 15, 2009

Every year, I Google the phrase “Death by PowerPoint” (without quotes).

Exactly one year ago today, this “Death by PowerPoint” inquiry yielded 366,000 search results – over 4 times as many results as 2007.

Today, if you Google “Death by PowerPoint”, you’ll see 980,000 results — only about 2.7 times as much as 2008. The year-to-year death rate appears to be dropping.

The PowerPoint death rate keeps climbing — but at a much slower pace than 2007-2008.

Why do you reckon the rate of death mentions is slowing? With more people participating in social media channels, the opportunity to mention this oft-parroted phrase is increasing. Could it be that the phrase itself is becoming passe?

Yet why are overall mentions still increasing? Almost a million search returns – goodness! What will 2010 yield? And what will finally put an end to the carnage? 🙂

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Three Transparently Phony Ways to Appear Less Confident

Post author By Laura Bergells
Post date July 8, 2009

Confidence. Somehow, this word became virtuous in the 1980’s. It remained a positive trait — until fairly recently.

Confidence men, we called them in the 1930’s and 40’s. Over time, we shortened this to “Con Men” or “Cons”. Overly charming, smooth. Hucksters. Yech.

Cons transmit that they are absolutely positive in their correctness. Who trusts the overly confident?

Bernie Madoff and his ilk have made us collectively uneasy about confidence again.

photo credit: Matti Mattila

How to appear less confident

If you’re an overly confident speaker, you might have a big problem connecting with a modern, tech-savvy audience. (Especially here in the American Midwest!) In an era of quickly produced, less-than-polished user generated content — your confidence might seem inappropriately over-the-top.

Here are 3 quick and completely insincere ways to tone down any over-confidence you may have as a speaker or presenter.

Toss in filler words. A few, “ums and ahhs” and nervous shuffling can go a long way to instill the idea that you’re thinking about what you’re saying. You’re not glibly reciting a speech. You’re not absolutely convinced that you are unequivocally correct. You’re open to starting conversations and creating a dialog. Your social awkwardness in public speaking indicates that you’re thinking. That you’re concerned. That you care enough to be nervous. Audiences warm to this kind of humility.
Ugly up your PowerPoint slides. Nothing says, “I’m overly image conscious” like professionally designed PowerPoint presentations. When it looks like a presenter spent 80 hours in meetings with a team of designers, writers, and speech coaches to deliver a one-hour presentation — that’s the take-away. That’s what the audience will talk about behind the speaker’s back. The message won’t stick when all people talk about is how pretty the slides were and how Hollywood the storytelling was.
Dress out-of-sync. I watched a multi-millionaire give a presentation to 200+ business people. The audience? In modern business attire. The presenter? In a sad, schlumpfly suit from the 1980’s. The audience LOVED him. Think they merely tolerated his eccentric garb because he was rich? Guess again. I also watched a junior software engineer wearing an unpressed polo shirt and lumpy khakis present to a board wearing business suits. They ADORED his presentation, too.

If you’re an awkward or eccentric speaker, rejoice. This is your time! Embrace your humility! Hug your weirdness!

And if you’re a con artist, your audience will likely see through your naked attempts to “Aw, shucks it up” for them. After all, this is the age of authenticity and transparency — two achingly glorious buzzwords that shine a bright, unflattering spotlight on slick over-confidence and transparently phony faux-humility mannerisms.

Social awkwardness is in!

Nerds, enjoy it while it lasts…

What will the next wave of popularity be?