Team Building & Crisis Communication Fundamentals

By Laura Bergells on

I hope you never experience a crisis. But when you do, be prepared. Introducing Crisis Communication Fundamentals, my latest online course. It’s available now in the Lynda.com content library. I felt inspired to write this course because I’ve watched people struggle to figure out how to communicate when something unexpected and unpleasant strikes their organization. My aim is to …

stock photo

Why sign the photo release?

By Laura Bergells on

Stock photos pretty much suck. Perhaps they had their time and place, but their moment has passed. After a few years of looking at your friend’s photos on Instagram and Facebook, your eyes have been accustomed to seeing real people doing real activities. In contrast, stock photos of people faking their emotions doesn’t quite resonate …

Yes, But It Was Only a Quiet Two Million

By Laura Bergells on

Back in 2007, I quickly tossed up a YouTube instructional video. It took me about a half hour to make the 4:46 minute video. Today, the video will reach its 2 millionth view. But it’s not a viral video. It’s not hip or trendy. It didn’t get a big spike in viewership and then go …

The Titanic

Why do you need a building to get an education?

By Laura Bergells on

A few weeks ago, I went to tour the new Seidman Business School Building on the downtown GVSU campus. Reports say the new building cost around $40 million. Wow. All that money for a business school building! Accounting, economics, finance, management, marketing — fields like that. You know, the kind of topics people all over the …