Author: Laura Bergells

Practice flags, bridges, and hooks

Post author By Laura Bergells
Post date August 3, 2020

You’ll want to practice your flags, bridges, and hooks. They can help you as you present on camera or go into media interviews.

Flags, bridges, and hooks help make a media interview conversational. They also help you answer tough questions and make a stronger impact.

🚩 Flagging statements signal you’re about to say something important. Think of someone planting a flag: it captures attention.

Flag examples:

🚩 If you remember one thing: remember this…
🚩 This is the key takeaway…
🚩 It all comes down to this….

🌉 Bridging statements signal you’re about to transition into another subject. Think of crossing a bridge: you’re going from one area to another.

Bridge examples:

🌉 Let’s turn our attention to…
🌉 Another area of interest is…
🌉 Let’s look at…

🦈 Hooking statements inspire your audience to ask follow up questions. Think of dangling tempting bait that lures the interviewer into asking questions you want them to ask.

Hook examples:

🐠 That’s just one easy method to…
🐠 There’s yet another way to get even better results.
🐠 I recommend a totally new approach.

Of course, there are other examples of flagging, bridging, and hooking statements. 🦈

Be prepared. Drill your tough questions, and practice your flags, bridges, and hooks before your next media interview or online, on-camera appearance.

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Laura Bergells is a professional story finder. She writes, coaches, teaches, and speaks. Check out her online courses at LinkedIn Learning.

🔥🔥🔥 Laura also teaches “Presenting On Camera” – a live, interactive group class for sales and training professionals who need to shift from in-person to on-camera presentations. Call to inquire about availability and rates.

Coaching communication public speaking

Try this 1 mindfulness technique to reduce stammering

Post author By Laura Bergells
Post date July 6, 2020

When smart people start to stammer…

…it’s often because they’re thinking 10 steps ahead!

🤔 They’re thinking about what they’re going to say in 5 minutes.
🤔 They’re thinking about what someone might ask them in 2 minutes.
🤔 They’re even thinking about what they might forget to say!

All that thinking? It’s what smart people do!

But thinking about a zillion things while you’re talking takes being “present” out of your “presentation!”

In a public speaking consultation for a smart person who stammers, I borrow an exercise from the world of theater.

It’s an exercise called “actioning.” It’s both a theater technique + a mindfulness technique rolled into one exercise.

If you’re a smart person who’s developed a stammer, try giving actioning a try. It gives you a focus point, so you can stay present in your presentation.

Actioning gets you out of your head. It usually gets good results. Here’s how it works:

Think of an action verb. An action verb is a word that fits between the words “I” and “you.

Think I “hate” you or I “love” you! Except instead of verbs like “hate” and “love,” think of a verb that’s more appropriate to the tone of what you want your audience to do, think or feel.

Then, instead of focusing on each word that you’re saying, focus on the action verb as you speak. That way, your words will flow out of your mouth a little more easily, because you’re not in your head.

You’re not thinking about every single word that you’re going to say. You’re thinking about the emotional power of those words.

For example, you might pick an action verb like persuade. Or you might think of another action verb as you go on in your speech or presentation.

Do you want to intrigue people? Do you want to mystify people? Let your action verb guide you. Use an action verb as your focal point as you speak.

There’s a whole range of action verbs that you can use to help express what you’re trying to communicate. Try actioning because it can help you get out of your head and focus more on the emotional intent behind the words that you’re saying.

And if you’d like to learn more about actioning, read Actions: The Actor’s Thesaurus by Marina Calderone and Maggie Lloyd-Williams.

Amazon Link to book: https://www.amazon.com/dp/B076DQ3YQZ/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

You can draw from a wide range of action verbs that can help you stay focused and present as you speak.

What are some of your favorite action verbs to use as a focal point as you speak?

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Laura Bergells is a professional story finder. She writes, coaches, teaches, and speaks. Check out her online courses at LinkedIn Learning.

Tags mindfulness, public speaking

Coaching Presentation

Public Speaking and Speaking on Camera: Why “Just Act Natural” is Bad Advice

Post author By Laura Bergells
Post date June 29, 2020

Let me explain what I’m doing right now. I am sitting alone in a room and I am talking to a piece of glass.

And that’s why I think the advice “just act natural” is a bogus piece of public speaking advice. It’s especially egregious for anyone who has to talk in front of a camera.

That flat piece of glass that I’m staring into will suck about 10% of the emotion and energy from my face. So if I don’t bump up my personality by 10 to 20%, I’m going to come across as dead and flat on camera.

And let’s face it, there is nothing natural about this. Our cave people ancestors did not go around talking to flat pieces of glass. And when it comes to public speaking, they didn’t stand up in front of large crowds of strangers, either!

So “just act natural” is “just bogus advice” for when you’re on camera, but also for when you’re speaking on stage or in front of a class or big meeting.

Instead of “acting natural” — try bumping up your emotional energy. That way, your audience can see that emotion in your face as you talk on camera. Or feel your enthusiasm when you present in person.

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Laura Bergells is a professional story finder. She writes, coaches, teaches, and speaks. Check out her online courses at LinkedIn Learning.

616-284-1688

Coaching communication

What can you do when you’re presenting and you freeze?

Post author By Laura Bergells
Post date June 22, 2020

What can you do when you’re onstage and you freeze?

Try a BIG MUSCLE MOVEMENT.

What to do:

Find a BIG MUSCLE MOVEMENT that works for you.

It should be something you can do easily, that you enjoy doing, and yet looks great or reasonable on stage.

Practice this technique. Do it daily. And make it part of your pre-speech warm up exercise.

If you ever find yourself flailing on stage, you can perform it on the spot.

For me, I like breathing from my diaphragm (that’s a big muscle!) and spreading my arms wide (more big muscles!)

Some people like the butt clench. Your butt may not be huge, but the gluteus maximus are huge muscles!

I’ve seen entertainers spread their arms and twirl when they got lost. (Singers can pull this move off: CEOs probably can’t!)

Why the BIG MUSCLE MOVEMENT technique works:

When you feel afraid or panicky – you lose fine motor skills (small muscles) — but gain large muscle response.

Freeze, fight, or flight. That’s your evolutionary response kicking in. Take advantage of it.

Use your large motor skills to calm yourself down on stage.

What’s your go-to BIG MUSCLE MOVEMENT?

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Laura Bergells is a professional story finder. She writes, coaches, teaches, and speaks. Check out her online courses at LinkedIn Learning.

616-284-1688

Presentation web meetings

Zoom Polls: Use the Popcorn Rule

Post author By Laura Bergells
Post date May 11, 2020

How long should you wait before ending your Zoom poll?

🍿“USE THE BURNT POPCORN RULE!”🍿

What’s the Popcorn Rule?

Think about popping corn. After a few minutes of popping, you’ve got a good batch of popcorn to eat.

But you still might be thinking, “But wait. There might be a few unpopped kernels. Maybe I should wait to see if I hear any other pops…”

…but you can’t wait too long. If you do, you’ll burn the kernels that have already popped!

It’s the same deal with an online poll. When you launch one, most of the class or audience will pop off right away. You wait a few seconds, and a few more pop.

At this point, it’s time to end the poll. You can’t wait for absolutely everyone to respond — or the people who popped off right away will learn there’s no advantage to a speedy response.

Ya burned!

In short: there’s no specific limit like “33 seconds!” or “when 75% of the audience has responded!”

You need to keep an eye and ear on how your poll is popping. When the pops start to taper off, end the poll.

And that’s the 🍿POPCORN RULE!🍿

How else do you know when to stop your poll?

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Laura Bergells is a professional story finder. She writes, coaches, teaches, and speaks. Check out her online courses at LinkedIn Learning.

616-284-1688

Coaching communication crisis video web meetings

Try the Turkey Tail Technique in your next Zoom Meeting

Post author By Laura Bergells
Post date May 4, 2020

Turkey Tail Technique for on camera presentations

You need to maintain eye contact with a reporter or interviewer during an on-camera appearance. And yet, you need to cover your main talking points. And stick to an agenda and stay on time.

And you don’t want to have wandering or shifty eyes while you’re talking on-camera! What to do, what to do? How can you look at the camera and still keep focused on your main talking points?

Try using what I call ‘THE TURKEY TAIL TECHNIQUE.”

In the Turkey Tail, you put each agenda item or main talking point on one post it note. Stick the post it notes across your laptop or monitor. Fan the post it notes out like a Turkey Tail!

That way, you can subtly and evenly glance at your agenda items without having wild or wandering eyes. You can maintain good eye contact with the camera, and still keep on top of your agenda and main talking points.

Try the Turkey Tail Technique in your next Zoom interview or Zoom meeting

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Laura Bergells is a professional story finder. She writes, coaches, teaches, and speaks. Check out her online courses at LinkedIn Learning.

616-284-1688

Tags on camera meetings, online learning, online sales, webconference, Zoom

communication crisis Education fun Presentation public speaking web meetings

Zoom Meetings: Prevent BATS IN THE CAVE with 2 simple tips

Post author By Laura Bergells
Post date April 20, 2020

I’ve been in quite a few Zoom web meetings lately, and I’ve seen a lot of BATS IN THE CAVE, if you know what I mean.

If you don’t know what I mean by BATS IN THE CAVE — it’s when someone is using the camera on their laptop and I can look straight up their nose during the meeting.

Really, BATS IN THE CAVE is not a good look on anyone!

If you use a laptop for web meetings, I’ll give you two tips to help you get rid of that BATS IN THE CAVE look.

1. Get a stack of books. Raise your laptop up so your eyes are level with the camera.

2. Get a sticky note. Attach it to your monitor with an arrow or a smiley face, reminding you to look up and SMILE.

It’s the simple things. You can MacGyver this and still look like a polished professional.

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Laura Bergells is a professional story finder. She writes, coaches, teaches, and speaks. Check out her online courses at LinkedIn Learning.

If you’re a LinkedIn Premium or Lynda.com member, these courses are free! If you’re not a member, you can either become a member or buy each of these classes à la carte.

Tags online learning, public speaking, web meetings, webconference, Zoom

communication

Body Language Tip: when networking, look at feet

Post author By Laura Bergells
Post date February 17, 2020

Some people find networking awkward, but it doesn’t have to be. Not if you get in the habit of looking at feet.

Feet???

Yes, feet!

Feet point toward interest. If you’re talking to someone and your feet are pointing toward each other, cool. You’re both interested and engaged.

But when someone’s feet start to stray, it’s a good time to walk away. It’s been swell, but it’s time to move on.

As you approach a group, you might wonder if it’s a good time to join in. Watch for an opening. When someone’s foot starts to stray outward, it may be a good time to step in.

Body language doesn’t lie. Look for body language cues when you network. It can make connecting and moving on much easier.

Tags body language

Coaching Presentation public speaking

Why might speakers cross their legs on stage?

Post author By Laura Bergells
Post date February 4, 2020

standing with legs crossed while presenting

A woman stands on stage. She’s got her head down as she reads from her index cards. She’s tugging at her scarf and hair with her left hand. Her voice trembles and shakes. Then, she crosses her legs as she stands.

If you talk to many body language experts, they’ll tell you that crossing your legs while standing is a sign that you’re comfortable. But in this case, it’s not. The woman is nervous.

But why do we see anxious speakers cross their legs on stage? Isn’t leg-crossing supposed to be a sign that they’re comfortable with their audiences?

Consider the context. When you see a lot of other behaviors that signal fear – head down, trembling voice, and self-soothing gestures like playing with scarves and hair – the cross-legged stance can be considered yet another form of pacifying behavior.

It’s also a pose. Crossed legs are meant to signal comfort to the audience.

However, standing while crossing your legs isn’t an ideal posture when you’re delivering a talk. It can prevent you from getting the full breath support you need. It can contribute to your trembling voice.

Worse – standing cross legged while you’re nervous makes it look like you’ve got to pee!

If you find yourself standing cross-legged on stage, uncross. Widen your stance. Look up at your audience. Smile and take a breath.

You’ve got this.

Coaching communication Presentation public speaking

Weird is where the growth happens

Post author By Laura Bergells
Post date January 27, 2020

A client was rehearsing her presentation. She stood on stage with her arms crossed in front of her. I stopped her.

“Try standing with your palms out,” I told her.

She did, then stopped.

“That feels weird,” she said.

“Good,” I said. “Try it again.”

She did.

“Still feels weird,” she said.

“Again.”

“Still weird.”

“Again.”

Weird is natural when you’re learning a new approach. When you’re training new muscles, it’s bound to feel uncomfortable.

It’s weird.

It’s why we drill and rehearse. Until it feels natural, it’s going to feel weird.

It might be comfortable to do what you’ve done before, but weird is where the growth happens.

Laura Bergells is a professional story finder. She writes, coaches, teaches, and speaks. Check out her online courses at LinkedIn Learning.

If you’re a LinkedIn Premium or Lynda.com member, her courses are free! If you’re not a member, you can either become a member or buy classes à la carte.