Freak out

What’s the exact opposite of what you’re saying?

By Laura Bergells on

When you edit a business presentation that offers a numbered list or step-by-step instructions, here’s a fun way to make your content more satisfying. In your head, ask yourself, “what might the exact opposite of that action be?” “Communicate with employees” might become “Leave employees in the dark.” “Follow the company policy manual” can be …

talk like a robot

Talk like a human, not like a robot

By Laura Bergells on

This morning, a company rep told me, “”Customer satisfaction is our number one priority.” I laughed, because no human being actually talks like that, right? Clearly, he was badly coached. Stilted words guaranteed a clumsy delivery. This turned into an awkward, laugh-out-loud moment. Later this afternoon, I worked with another service. “Customer service is our …

What’s next in online education?

By Laura Bergells on

Earlier this year, I wrote and performed Public Speaking Fundamentals for the Lynda.com Online Training Library. I wrote the scripts from April through June, and then flew out to California to shoot the series in July. The course went live on August 31. Go check it out — beyond my course, Lynda.com provides a massive library of …