sound jeopardy

What can you do in 30 seconds?

By Laura Bergells on

Throwback Thursday… In 2005, Merv Griffin said he wrote the Jeopardy! theme song in under a minute. “That little 30 seconds has made me a fortune, millions,” he said. How much exactly? Somewhere between 70 and 80 million. And that was ten years ago. Let’s pretend it took you 30 seconds to click through and read this …

talk like a robot

Talk like a human, not like a robot

By Laura Bergells on

This morning, a company rep told me, “”Customer satisfaction is our number one priority.” I laughed, because no human being actually talks like that, right? Clearly, he was badly coached. Stilted words guaranteed a clumsy delivery. This turned into an awkward, laugh-out-loud moment. Later this afternoon, I worked with another service. “Customer service is our …

Ask yourself: what does your audience really want?

By Laura Bergells on

Google Plus opened its doors for business pages yesterday. Far out, right? Boom! I’m suddenly getting swamped with requests to follow new G+ business pages. So let’s say you’re a business communicator. And you’re posting the exact same content to your Facebook, Twitter, and Google Plus pages today. Oh, uh! You’re being redundant. Think about …

Tsk! Some people do nothing but criticize…

By Laura Bergells on

“Waah! Some people just sit back + criticize when we try to do good for our community,” pout legions of wannabe activists. Many passive-aggressive dimwits have gotten it into their puny brains that thoughtful, articulate criticism is the equivalent of “do-nothing”. That critics “sit back” while criticizing. That criticism is a nobler, fancier word for …