read it out loud

Say it out loud

By Laura Bergells on

Here’s my number one tip for writing scripts and speeches. It’s simple, powerful, and only four words long. Say it out loud. 1. Say 2. It 3. Out 4. Loud Four words. It’s such an easy tip. So simple. And so overlooked. I get to write and edit scripts and speeches and dialogues for a living. And …

Team Building & Crisis Communication Fundamentals

By Laura Bergells on

I hope you never experience a crisis. But when you do, be prepared. Introducing Crisis Communication Fundamentals, my latest online course. It’s available now in the Lynda.com content library. I felt inspired to write this course because I’ve watched people struggle to figure out how to communicate when something unexpected and unpleasant strikes their organization. My aim is to …

george carlin

Why bother with a cover-up?

By Laura Bergells on

People in Washington say it’s not the initial offense that gets you in trouble. It’s the cover-up. They say you should admit what you did, get the story out, and move on. What this overlooks is the fact that most of the time the cover-up works just fine, and nobody finds out anything. I would …

Please: stop “hiring to cultural fit”

By Laura Bergells on

I bristle at the trendy, thoughtless phrase “hire to cultural fit”. And I’m not alone. Often, you’ll hear this phrase parroted at tech, business, and startup conferences. Generally, it means, “when hiring, consider personality first — consider tech and business skills second”. Here’s the loosey-goosey rationale for ‘hiring to cultural fit’: “Hey, it’s easier to …